Two of the footwear industry’s most experienced executives, former president and COO of Reebok® - John Deurden and co founder of Crocs® - Scott Seamans have, once again, set out to change the footwear industry. July 2014 they launched a new and innovative shoe brand in the US named, Soft Science™. A shoe that takes comfortable and casual footwear to an entirely new level which allows the foot to relax, is highly cushioned, stable and lightweight. With two distinct styles – a lace up and a slip-on that can also be worn as a clog, both men and women can experience the ultimate in footwear comfort, even after long hours on their feet. In January 2015, Robin Akeroyd – former managing director of Crocs® Europe, will officially launch the brand in Europe. Although we already covered nine countries we are still looking for agents in Germany, Austria and UK.