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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Nov. 10, 2015
Vol. 26 - N° 37 + 38
Summary of the issue
  • Franz Julen will leave a stronger Intersport at the end of 2016
  • Adidas rises by 18%, driven by Western Europe, China and sneaker fashions
  • Puma grows by 8.4% in the quarter
  • Asics grows by 14% in Europe
  • Black Diamond will re-size itself
  • Alpargatas sells Topper, Rainha
  • Athletic shoes grow by 12% in France
  • MBT gets into the running bandwagon
CorporateAdidas, Bench, Go Sport, Implus, Intersport PSC, Kettler, Quiksilver, Scott, Under Armour

Management & Distribution
Bergans, Lululemon, Falke, Sealskins, Sports Connection, etc.

Other ResultsCrocs, Descente, Dorel, Fenix, Fitbit, Mizuno, Nautilus, Rip Curl, Thule, Uvex

Other CompaniesArnott, Bench, Gore, Go Sport, Orage, Oslo Sportslager, Sports Direct, Tretorn, Zalando

Contact the Editor Click here to send a e-mail
Oct. 31, 2015
Vol. 26 - No. 35 + 36
Summary of the Issue
  • Sports Direct buys Direct Golf
  • XXL expands more in Sweden, Finland
  • Amer reaps fruits of strategic changes
  • Jarden, VF, Columbia improve
  • Wolverine works on pricing
  • Deckers names Caroti for retail
  • Big gains at UA, Skechers, Basicnet
  • Anta invests in Chinese football
  • Callaway, Shimano raise guidance
  • USB acquires Nathan Sports
  • New industry action on labor standards
  • Decathlon expands in Southeast Asia

CorporateAdidas/Manz, Jarden, Johnson Outdoors, Kettler, Li Ning, Newton, Quiksilver/Ampla

Management & DistributionBergans, Lululemon, Falke, Sealskins, Sports Connection, etc.

Other Results361°, Alibaba, Belle, Brunswick, Garmin, GoPro, Kering/Puma, Kesko, Li Ning, Nike, Rapala , etc.

Other CompaniesAsics, Fibo, Kelme, Moncler, Reebok, Rossignol, W.L. Gore, etc.
Oct. 19, 2015
Vol. 26 - N° 33  +  34
Summary of the issue
  • Nike targets $50bn in 2020
  • Adidas, Nike go for customized shoes
  • Tecnica sells Dolomite to Scott
  • Black Diamond sells Poc
  • Quiksilver may be still in the market
  • SDI buys Heatons, faces legal issues
  • Adidas remains silent on Blatter
  • Knight writes up his own Nike story
  • Regulatory moves in the U.S., Brazil
  • Dynafit and Salewa move into Asia
CorporateAdidas, Callaway, DAM, IC Group, Jarden, Julbo, Lotto, Mifa, etc.

Management & DistributionBogner, Hurley, Injinji, Newton, Nidecker, Roeckl, Royal Robbins, Superbrand, Under Armour, Wiggle, Wintersteiger, etc.,

Other Results
Crocs, Garmin, PSG, Vulcabras, Yue Yuen, Zalando, Wolverine, etc.

Other Companies
7mesh, Bergans, BLK, Briko, Cimalp, CMP, Columbia, Fusalp, Go Sport, Intersport, Lacoste, New Era, Norrøna, Odlo, Ochsner, Puma, Salming, Sport 2000, Sport Zone, TNF, Völkl, Wilson, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail