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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
May 17, 2016
Vol. 27- N° 17+18
Summary of the issue
  • Good results and new CEO for IIC
  • TAF is running faster
  • Adidas thrives but wants to divest golf
  • Watch out for mega-bids in football
  • Puma builds new HQ
  • Smooth flotation forTechnogym
  • Mixed results for Asics and Mizuno
  • Turnaround in view for Le Coq
  • Wolverine declines less than expected
  • Nike grows more sustainable
CorporateHanesbrands, Intersport PSC, Mokumono, Sherpa, etc.

Management & Distribution
4frnt, Adidas, Dorel Sports, Mavic, PSG, Reebok, Rossignol, Silhouette, Team Sportia, etc.

Results & StatisticsBasicnet,Black Diamond, Crocs, Descente, Dorel, Fenix, Fitbit, Giant, Go Pro, Johnson, Moncler , Nautilus, Vista, Wintersteiger, Yue Yuen, etc.

OthersJoma, Karstadt, Keller, Macron, Osprey, Polygiene, SDI, Under Armour, Vibram, ZDHC, etc.

Contact the Editor Click here to send a e-mail
April 30, 2016
Vol. 27 - N° 15 + 16
Summary of the issue
  • XXL grows by 23%
  • Adidas grows by 17%, Puma by 4%
  • Adidas and Puma quarrel
  • Under Armour grows by 30%
  • Amer grows by 10%
  • Callaway improves margins
  • Shimano drops by 16%
  • Shoes attract counterfeiters the most
  • International Trade Show Calendar

CorporateABG, Hanesbrands, New Balance, Nike, Ploucquet, Sram

Management & Distribution
Body Glove/Bic Sport, Bogner, Goldwin, Nike, Pure Fishing, etc.

Results & Statistics
361°, Accell , Columbia, Erima, Garmin, Giant, New Wave, Pou Sheng, Rapala, Skechers, Thule, VF, Volcom, Zalando, etc.

Adidas, Decathlon, Kering, Macron, Moncler, Nike, OR, Peak Sports, Pentland, Regatta, Rottefella/Salomon, Skechers, Sportsbransjen, TomTom, Under Armour, WFSGI, X-Bionic, etc.
April 19, 2016
Vol. 27 - No. 13 + 14
Summary of the Issue
  • Champion is reunited globally
  • Big retail merger in Denmark
  • STMI expands into Italy
  • JD Sports grows by 20%
  • Decathlon opens two new countries
  • Calida raises its stake in Lafuma
  • New owners for Tenson
  • Nike invests in HQ, Adidas in the U.S
  • Adidas' and Puma's sustainable plans
CorporateAlibaba, Burton, Jarden, Moncler , Technogym, Under Armour, Vivobarefoot, SDI, etc.

Management & Distribution
Adidas, Black Diamond, Crocs, Elan, Fila, Fusalp, GoPro, Grifone, Kering, LCS, Saucony, Viking, etc.

ResultsBlue Tomato , Lululemon, New Balance, Peak Performance, Peak Sport, PSG , Sportamore, Sportscheck, Stella, etc.

OthersAlibaba, Allied Feather , Babolat, Cobra, Faction, Fitbit, Garmin, Go Sport, Ikea, Karstadt, Kingmaker, New Balance, Nike, Stadium, Sport 2000, TNF, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
(before VAT) EEA(*) + Switzerland Asia - Pacific Rest of the World
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12 months Via mail (printed edition)
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

Our contents are covered by copyrights that prevent unauthorized copying or forwarding. Subscriptions are individual. Contact us if you wish to add more readers in the same office or other offices of the same company at special conditions.

An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail