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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

… Access the new searchable electronic archives of SGI Europe to check any of the articles and charts published in the newsletter over the past 7 years.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.


Contact the Editor Click here to send a e-mail
Feb. 25, 2015
Vol. 26 - No. 5 + 6
Summary of the Issue
  • Puma is turning around
  • Adidas seeks a new CEO
  • New Balance seeks #3 spot in football
  • Under Armour = connected fitness
  • Germany outperforms the rest of Europe
  • Rossignol claims market share gains
  • Youngone gets control of Scott
  • Ispo Munich up 2.7% in attendance
CorporateActive Brands, Bike 24, Black Diamond, Chervo, Head, Infront, Sweathy Betty , Zoot, etc. Management & DistributionAccell, Asics, Didriksons, Crocs, Helly Hansen, 20 Intersport, Le Coq, Nike, Sport 2000, Uhlsport, etc.
ResultsAmer, Anta, Asics, Columbia, Elan, Fila, Garmin, Jarden, Johnson, Mizuno, New Wave, Peak Performance, Rapala, Shimano, Skechers, Wolverine, VF, Yonex, XXL, etc.
OthersAdidas, Aqua Sphere, Courir, Ecco, Eden Park, Erima, Gore, Joma, POC, Rip Curl, SDI , Vans, etc.

Contact the Editor Click here to send a e-mail
Feb. 3, 2015
Vol. 26 - N° 3 + 4
Summary of the issue
  • Intersport grows by2-3% globally
  • TAF grows by 7.5%
  • High bankruptcy rate in Norway
  • JD focuses more on sport
  • Adidas sells Rockport, reaches goals
  • Mixed results for Callaway
  • Jarden finished 2014 well
  • Good year for the French market
  • Another record Ispo, but...
  • Uncertain but buoyant Chinese market
  • Hot debate on down standards
CorporateA.S. Adventure, Campagnolo, Dorel, Halti, SDI, Shimano, Thule, etc. Management & Distribution
37.5, Amer, Bergans, Bridgedale, Karstadt, Lacoste, Mammut, Prana, Stadium, Under Armour, Ziener, etc.

ResultsANWR, Brunswick, Brooks, Descente, Deckers, Erima, Lafuma, Nautilus, Sport Eybl, Yue Yuen, etc.

OthersA/S Adventure, ATK, Dorel, Freddy, Gigasport, Go Sport, Lululemon, Lowa, Polartec, Primaloft, Reebok, Reusch, Zoggs, etc.
Jan 16, 2015
Vol. 26 - N° 1 + 2
Summary of the issue
  • Industry stocks rise by 19.3%
  • Marker Völkl acquires Dalbello
  • New investor for Planet Sports
  • Masita goes bankrupt
  • A rundown of the industry's billionaires
  • Nike signs up China's football team, Adidas signs new U.S. team sports deals
  • Skins backs campaign for a new Fifa
  • Under Armour sponsors Murray
  • Keen gets shoes made in Europe
  • Spanish firm offers personalized skis
  • Many new wearable technologies
CorporateAmer, Acushnet , Bushnell, Canada Goose, Dorel, Euretco, Garmin, Halfords, Lotto, Mambo, SDI, Smith, etc.

Management & DistributionBergans, Confluence, ExOfficio, Klättermusen, Lululemon, Neil Pryde, New Era, Nomad, Pentland, Spalding, Sport 2000, etc.

ResultsABC-Mart, Exceed, JD Sports Fashion, Jack Wolfskin, Li Ning, PSG, Wolverine

Other Companies
Adidas, Bluesign, Columbia, New Era, Puma, Reef, SportScheck, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.


Contact the Editor Click here to send a e-mail