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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
August 19, 2016
Vol. 27 - N° 27+28
Summary of the issue
  • Footwear outperformed apparel in 2015
  • Decathlon enters Norway, Malaysia
  • Stadium sells Danish stores to Sport24
  • Adidas had a “fantastic” quarter
  • Nike exits golf equipment
  • New Balance, Brooks seize Spain
  • On launches high-end apparel
  • 361° opens European office

Corporate Adidas, Brunswick, Codi, Mifa, Newline/Carite, Nike, PSG, SDI, Skullcandy, K-Swiss, etc.

Management & Distribution
Adidas, Bogner, Ecco, Intersport Sweden, Oberalp, Reusch, Under Armour, VF, Wolverine, etc.
Alpargatas, Asics , BasicNet, Black Diamond, Crocs, Descente, Dorel, Fitbit, Giant, Globeride, Goldwin, Johnson, Li Ning, Mizuno, Nautilus, Newell, Vista, Yonex, Yue Yuen, Zalando
Adidas, Columbia, Chervo, Crocs, Dynafit, Efttex, Eider, Jart, JD, Nike, Nike/Hummel, Olympics, Patagonia, Speedo, etc.
July 29 2016
Vol. 27 - No. 25+26
Summary of the Issue
  • Sport 2000 International up 6%
  • Fast-growing XXL has an Austrian plan
  • Parliament criticizes SDI's practices
  • Small growth for German buying groups
  • Strong rebound for Puma in Europe
  • Adidas grows fast, adjusts strategies
  • Brands claim their own Euro wins
  • UA sells more but makes a loss
  • Week quarters for VF and Columbia
  • Rossignol in talks to buy Raidlight
  • Amer Sports ups investments
Management & DistributionAdidas, Amer, Bergans, BD, Deckers, ExOfficio, Head, Keen, Maier, Mizuno, Nike, Sportscheck, Sympatex, X-Bionic, etc.

Results & StatisticsAccell, Callaway, Deckers, Garmin, HH, JD, Lafuma, Moncler, Rapala, Shimano, Skechers , Thule, TomTom7 , Wolverine , Zalando, etc..

OthersAssosport, Billabong, Birkenstock, Camelbak, Dachstein, Didriksons, Eurobike, Hi-Tec, Ispo, Mizuno, Nike, Oakley, Patagonia, Peak Sports, SDI, Timberland, etc.

Contact the Editor Click here to send a e-mail
July 10, 2016
Vol. 27- N° 23+24
Summary of the issue
  • Few weak spots in Nike's expansion
  • SDI profits hit and outlook uncertain, TSA bid failed but Findel is warming up
  • Sport industry managers discuss Brexit
  • Pentland Group thrives
  • Look Cycle has a new majority partner
  • Decathlon ready to box
  • Adidas expands Kanye deal , signs a huge Chinese deal with Wanda
  • Kingmaker weighs retail pullout
  • Sports brands at Berlin Fashion Week
  • Knight leaves Nike, publishes memoirs
CorporateAmer , Billabong, Implus, JD, McGregor, Puma, Shimano, Skechers, Skullcandy, Spenco, Thule, Varlion, VF, etc.

Management & Distribution
Asics, Bonfire+Nikita, Crocs, J.Lindeberg, Mammut, XXL, etc.

OthersAdidas, Alibaba, Animal, Arc'teryx, Cocona, Columbia, Converse, Errea, Fila Korea, Gore-Tex, Ispo, JD Sports Fashion, K-Way, Kelme, New Balance, Nike, Odlo, Puma, Rip Curl, SportScheck, Under Armour, United Sports Brands, Vibram, Volcom, WFSGI, X-Bionic, VF, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
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(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail