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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

… Access the new searchable electronic archives of SGI Europe to check any of the articles and charts published in the newsletter over the past 7 years.

… Save time: 8-12 concise pages with signage to find what you need fast. No promotional articles, no brand or product advertising.

… Expand your business with our classified ads, which allow you to find international managers, distributors, agents, or new clients for your company.

… Get discounts on our research reports and our other business newsletters.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
June 19, 2015
Vol. 26 - N° 19 + 20
Summary of the issue
  • Nike #1 in apparel, reigns over NBA
  • Fitbit is worth over $6 billion
  • Intersport Sweden verticalizes
  • Sport 2000 International advances
  • Hudson's Bay buys Kaufhof
  • Kettler interests investors
  • Alpina acquired by Slovenian state bank
  • Board unrest and slow recovery for Quik
  • Lululemon regains traction
  • Fenix finalizes Globetrotter deal
  • Zalando takes over B&B
  • Sport participation drop in the U.K.
Adidas, Bogner, Kästle, Scott, Sport Nordic, Under Armour, etc.
Management & Distribution
Black Diamond, Garmont, Iconix, K2, Lafuma, SDI, Stöckli, etc.

Results & Statistics
Belle, Direct Golf, JD Sports, Migros, New Balance, Sportshoes.com, Yue Yuen, Zumiez, etc.

Billabong, eVent, Fibo China, Go Sport, Intersport Germany, Joma, Lotto, Rip Curl, Speedo, etc.

Contact the Editor Click here to send a e-mail
June 3, 2015
Vol. 26 - No. 17 + 18
Summary of the Issue
  • Brazil sponsorship deal under scrutiny
  • Decathlon ambitious in South America
  • Good results for Intersport and TAF
  • AS Adventure buys Snow+Rock
  • Sport1 acquires Anton Sport
  • Record earnings for Foot Locker
  • Dosenbach-Ochsner weathers the Swiss storm
  • Online sales remain low for sports goods
  • K-Swiss buys Supra and denim brand
  • Import duties updates in EU & China
  • Calendar of international trade shows
Management & DistributionBergans Fritid, Bogner, Burton, Descente, Patagonia, Performance Sports Group, Sympatex, Viking, Wintersteiger, Wolverine, etc.
Décimas, Fenix Outdoor, Go Sport, Rip Curl, SportScheckOther ResultsDeckers, SDI, Skechers, etc.
Others CompaniesAdidas, Airesis, BLK/Uhlsport, Exceed, Fitbit, Head, Kettler, Lululemon, Puma, Rossignol, VF, Vibram, Zoggs, etc.
May 21, 2015
Vol. 26 - N° 15 + 16
Summary of the issue
  • L Fashion buys a sports retailer
  • A single digital strategy in the EU?
  • Puma cuts profit forecast
  • Kering outsources its EP&L
  • Asics boosted by running, Mizuno slowed down by golf
  • Mitre defends its labor standards
  • Adidas urged to speak out over Qatar
  • Fitbit files for IPO
  • The industry responds to Nepal earthquake
  • New fabric solutions from Techtextil
Management & DistributionBrooks, Helly Hansen, Keen, Kering, Kjus, JD Sports, Lowa, Lululemon, Mammut, Wolverine, etc.

ResultsAlpargatas, Vulcabras, Black Diamond, Crocs , Dorel, Moncler , Peak Performance Rapala, Skullcandy , Spy, Vista, Wintersteiger, etc.

OthersAmer Sports, Apo, Decathlon, Descente, Fila, Garmin, Goldwin, Go Sport, Hervis, Intersport, Joma, Johnson, Kaufhof, Lotto, New Balance, Nike, On, Roland Garros, SDI, Under Armour, Volcom, Yonex, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
(before VAT) EEA(*) + Switzerland Asia - Pacific Rest of the World
Delivery mode
Euros UK £
Euros US $
Euros US $
12 months Via mail (printed edition)
12 months Via e-mail (pdf)
12 months Via mail+e-mail
Additional e-mail user (same office)

(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

Our contents are covered by copyrights that prevent unauthorized copying or forwarding. Subscriptions are individual. Contact us if you wish to add more readers in the same office or other offices of the same company at special conditions.

An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail