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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.


Contact the Editor Click here to send a e-mail
Apr. 22, 2014
Vol. 25 - N° 13 + 14
Summary of the issue
  • Big strike affects Yuen Yuen in China
  • The global equipment market slows down
  • NPD sees sports shoes growing in Europe and China rising worldwide
  • Décathlon slows down
  • Mike Ashley loses Elverys bid
  • Sport outperforms Fashion at JD
  • Intersport in Paris, in Austria
  • XXL enters Finland
  • Positive results for Stadium
  • New acquisition by Active Brands
  • The "Made In" label makes progress
  • New initiatives by Skistar and Skiset

Management & DistributionChampion, Deckers, Icebreaker, Primaloft, Sympatex, VF, etc.

Other ResultsBauer, Easton-Bell, Erima, Fila Korea, Giant, Go Sport, Maier Sports, New Balance, Skechers, Vulcabras, Wintersteiger

Other CompaniesAccell, Adidas, Billabong, Bushnell, Dainese , Exceed, Foot Locker, Garmont, Head, Ispo, Kering, Shimano, Speedo, SOG, SportScheck, Supra, Trigema, etc.

Contact the Editor Click here to send a e-mail
March 31  2014
Vol. 25 - N°11 + 12
Summary of the Issue
  • Strong quarter and dim outlook for Nike
  • Lululemon will be more international
  • Babolat launches first connected racquet
  • Hero buys a stake in Mifa
  • German bike market is off by 5.5%
  • Ispo Beijing moves to January
  • Xebio expands abroad
  • Mixed results for Chinese firms
  • Gore-Tex is best ingredient brand
Corporate & LegalAmer, Bayern München, Direct Golf, IC Companys, AMG, Go Sport, Head, XXL/Gresvig, Li & Fung, Luxottica/Google, Regatta, Safilo, Shock Doctor, Sports Direct, etc.

Management & Distribution
Adidas, Haglöfs, Iconix, Inov-8, Intersport PSC, Nikita, Peak, Quiksilver, Skins, Sport Eybl, etc.

Other Results
Alpargatas, Airesis, Basicnet, Crocs, Hervis, Mammut, Marchon, Moncler, Spy, SportScheck, Swix, etc.

Other Companies
Gigasport, O'Neill, Macron, Rip Curl, Reebok, Stadium, Xti, Umbro, etc.
March 13,  2014
Vol. 25 - N° 9 +10
Summary of the issue
  • New heads for Oxylane, Sportler
  • Runners Point looks beyond Germany
  • Hainer will run Adidas till March 2017
  • Adidas benefits from a strong quarter, Reebok recovers, and both invest in retail
  • New football boots by the two leaders
  • Quiksilver improves results and seeks new ways to expand
  • Head improves results
  • Dorel's bike business in the red
  • Black Diamond turns functional-centric
  • New leadership for Jarden
  • New owner for Bench
CorporateAccell, Calida, Dahon, El Corte Inglés, Fink, Head, Hickies, Mizuno, Nautilus, Nike, Prince, Pure Fishing, Swix, etc.

Management & DistributionBauer, Daiwa, Deckers, Erima, Intersport Austria, Lyle & Scott, Skechers, Under Armour, Vibram

Other CompaniesAiria, Adidas, Asics, Billabong, Deckers, Bogner, O'Neill, Mitre, Reebok, Rollerblade, Skullcandy, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

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An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.


Contact the Editor Click here to send a e-mail