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SGI Europe - Sporting Goods Intelligence

Published since 1989, SGI Europe remains the most authoritative and comprehensive business newsletter on the sporting goods market in Europe, focusing on suppliers, distributors and retailers operating anywhere in this important region of the world, including the major international sports brands. SGI Europe is published in English a minimum of 40 times a year and can be received by e-mail or regular mail. It is only available by subscription.

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Upgrade your market knowledge with premium information on big and small players including news of acquisitions, mergers and other strategic moves, financial results, market statistics, changes in management and distribution, retail development and strategy, marketing, legal issues, etc.

… Follow the most significant facts and figures in your sector from all over Europe to benchmark your performance, to check the competition, to learn about your suppliers and retailers, to guide your strategic decisions and to spot opportunities for new initiatives and new partnerships.

… Get the global picture, with growing coverage of emerging markets.

… Access the new searchable electronic archives of SGI Europe to check any of the articles and charts published in the newsletter over the past 7 years.

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… Expand your business with our classified ads, which allow you to find international managers, distributors, agents, or new clients for your company.

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Since February 2011, SGI Europe has come out with a new look and in two formats for optimized readability :

- a standard format designed to be printed out
- a special format for reading on the screen of a computer, a tablet or a smartphone, especially while traveling.

We are publishing each year a series of exclusive charts and statistics about the international sporting goods market such as the European retail chart and the international market for three product categories (footwear, apparel, equipment) with the ranking of the major players, among others. As an example, you can click HERE to download free of charge the charts that we published in 2009 (2008 figures). These charts and figures are updated every year for our subscribers.

 We invite you to click on any of the other two buttons under the title on this page to find out about the latest headlines and subscription rates. To know more about other unique features and benefits, including ways to save reading time, click on About Us.

Contact the Editor Click here to send a e-mail
Sept. 30, 2015
Vol. 26 - N° 31 + 32
Summary of the issue
  • Russia helps the global market to grow!
  • Nike reports on a strong quarter
  • Joma progresses in football rankings
  • Keller Sports adds top winter items
  • Insolvent Kettler restructures
  • Sergio Tacchini expands its footprint
  • WHO acts on physical activity
  • WFGI readies next manufacturing forum
Acushnet, Adidas, Billabong, Goldwin, Harbinger, IC Group, Johnson HT, PSG, Life Fitness, Lost, Mammut, Quiksilver, Royal Robbins , Shimano , Sports Direct, Winterstick, etc.
Management & Distribution
Basicnet, GBG, IC Group, Intersport, Puma , Odlo, Patagonia, Rapala, Reebok, Salomon, Vaude, etc.

361°, Asics , Fenix Outdoor , Himaraya, Le Coq Sportif

Adidas, Aqua Sphere, Arc'teryx, Asics, Fibo China, Ispo, Laird Hamilton, Body Glove, Go Sport, New Balance, Nike, Technogym, Telstar, Wilson, etc.

Contact the Editor Click here to send a e-mail
Sept. 18, 2015
Vol. 26 - No. 29 + 30
Summary of the Issue
  • JD grows swiftly, expands in Europe
  • SDI re-elects board, presents Sportland
  • Intersport enters Ukraine
  • Sport 2000 covers all the Nordics
  • Oaktree to control Quiksilver
  • UA eyes annual sales of $1.5 bn overseas
  • Lululemon is expanding overseas, too
  • Adidas signs many sponsorships
  • Action around the House of Sport
  • Fake sports equipment causes losses in EU
  • France is growing in rugby
Alibaba, Assos, Elan, GSI, Hero Cycles, IC Group, New Balance, Nike, Shimano, Suunto, Thule, Transa, Wolverine, etc.
Management & Distribution
Adidas, Asics p 6, Crocs, Dorel, IIC, Pon, Precor, Royal Robbins, etc.

Other Results
Globe p 5, El Corte Inglés, Halfords p 10, ManU, Peak Performance p 7, Zalando p 10, Stella p 11, etc.
Others CompaniesAdidas/Skechers, B&B p 10, BSI, Eurobike p 10, Foot Locker, Hervis, Ispo Munich, Leki, Poc, WFSGI, etc.
Aug. 28, 2015
Vol. 26 - N° 27 + 28
Summary of the issue
  • Rising Intersport launches Run & Fit
  • Foot Locker refines European strategies
  • The German Cartel Office scolds Asics
  • Amer wants to grow by 6.5% per year
  • Adidas invests on American athletes
  • Billabong is turning around
  • Yue Yuen and 361° perform well, while Li-Ning seems to recover slowly
  • China crisis doesn't touch sports goods
  • Alpargatas sports unit under pressure
  • Europeans buy and produce more bikes
  • Several outdoor brands presented revised strategies at the recent outdoor shows

Management & DistributionBurton, ElliptiGo, Fischer, Head, Perry Ellis, Protest, Skechers, SportSheck, Spy, Wolverine, etc.

Other Results
Acushnet, Black Diamond, Fila Korea, Giant, Johnson Outdoors, Mammut, New Wave, PSG, Rebel Sports, etc.

OthersAdidas, Black Yak, Callaway, Deuter, Craft, JD, One Way, Patagonia, Pelican, Pentland, Puma, Telstar, Under Armour, VF, Wanda, WL Gore, etc.

We charge a price for membership in our exclusive information club because we bear heavy research expenditures and are not supported by advertisers or sponsors. The following prices vary depending on the region because of mailing, currency conversion and banking costs. They are intended before VAT, which is added for individuals residing in the EU.

Current annual subscription prices for SGI EUROPE
(before VAT) EEA(*) + Switzerland Asia - Pacific Rest of the World
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12 months Via mail (printed edition)
12 months Via e-mail (pdf)
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Additional e-mail user (same office)

(*) European Economic Area = the 25-member European Union + Iceland, Liechtenstein and Norway

Our contents are covered by copyrights that prevent unauthorized copying or forwarding. Subscriptions are individual. Contact us if you wish to add more readers in the same office or other offices of the same company at special conditions.

An individual or a company subscribing to any of EDM Publications’ newsletters gets a discount of 20% to subscribe to any of the others and on our special reports. Subscribers to SGI Europe pay half the regular price for The Outdoor Industry Compass. Subscribers can cancel at any time. They can then transfer their subscription to someone else or request a refund for any issues that have not yet been sent out to them, less two months’ worth.

Contact the Editor Click here to send a e-mail